How to See Competitors Keywords: Best 17 free Tools in 2024

Are you constantly on the hunt for your competitors' secret keywords, hoping to gain an edge in the online marketplace? The elusive world of "How to See Competitors keywords" might feel like a never-ending game of hide-and-seek. The good news is, that you've just stumbled upon the ultimate treasure map to navigate this digital jungle and seize your online kingdom!

Picture this: You're about to embark on a thrilling adventure where we'll unveil the most potent tools of 2024 designed to reveal your competitors' closely guarded keywords. These 17 free options will be your companions on this quest, and they hold the key to outsmarting your rivals. Whether you're a seasoned SEO pro or just starting, this journey will empower you to decode the ever-evolving SEO landscape and elevate your online success. Are you prepared to explore the world of "Discovering Competitors' Keywords"? Let's embark on this exciting voyage together. Your SEO kingdom awaits!

What Are the Best Tools for Discovering Competitors Keywords: How to See Competitors Keywords?

Photo by Rawpixel.com on Freepik

Before we dive into the details, let's take a quick look at the top tools that will empower you to see your competitors' keywords and gain a competitive edge. These tools are essential for understanding your competitors' keyword strategies and staying ahead in the digital marketing game.

1. Google Keyword Planner

Overview: 

Google Keyword Planner is a versatile competitors keywords tool that provides keyword search volume data, competition analysis, and keyword suggestions. It's directly integrated with Google's search data, making it a valuable resource for keyword research.

Key Benefits:

• Free to use.

• Access to insights directly from Google's search data.

• User-friendly interface, suitable for beginners.

Pricing: 

Google Keyword Planner is completely free for users.

Pros & Cons:

Pros:

• Provides access to data from Google's search engine.

• Offers essential keyword information for your SEO and content strategy.

Cons:

• Limited to Google's search engine.

• Provides limited granularity in keyword data.

2. SEMrush

Overview: 

SEMrush is a comprehensive digital marketing tool that offers competitor analysis, keyword research, backlink analysis, and site audit tools. It is known for its in-depth competitor keyword analysis and provides data on both organic and paid keywords.

Key Benefits:

• Detailed competitor keyword analysis.

• Valuable data on organic and paid keywords.

• In-depth domain and backlink analysis.

Pricing:

 SEMrush offers a free account with limited features. Full access to premium features requires a paid subscription.

Pros & Cons:

Pros:

• Offers a wealth of data for competitive analysis.

• Comprehensive backlink analysis.

• Detailed site audits and SEO reports.

Cons:

• Limited free features.

• May have a steep learning curve for beginners.

3. Ahrefs

Overview:

Ahrefs is a comprehensive competitors keywords tool that offers extensive competitor research tools, backlink analysis, site audit, and rank tracking. It is known for providing rich competitor keyword data and in-depth site audits.

Key Benefits:

• Rich competitor keyword data.

• Comprehensive backlink analysis.

• Detailed site audits and SEO reports.

Pricing: 

Ahrefs offers a free or paid account based on your needs, with full access to premium features available through a subscription.

Pros & Cons:

Pros:

• Offers detailed insights into competitor keywords.

• Comprehensive backlink analysis for competitor research.

• Provides detailed site audits and SEO reports.

Cons:

• Full access necessitates a paid subscription.

• Premium features may come at a high cost.

4. Moz Keyword Explorer

Overview: 

Moz Keyword Explorer is a user-friendly tool that offers keyword research and analysis, SERP analysis, keyword difficulty scores, and content suggestions. It is known for its detailed keyword metrics and SERP analysis.

Key Benefits:

• User-friendly interface.

• Provides detailed keyword metrics.

• Offers SERP analysis for competitive insights.

Pricing: 

Moz Keyword Explorer offers a limited free version, with full access to advanced features requiring a subscription.

Pros & Cons:

Pros:

• User-friendly and suitable for beginners.

• Detailed keyword metrics and SERP analysis.

• Offers valuable data for optimizing your content and SEO strategy.

Cons:

• Limited free features.

• Access to all features requires a subscription.

5. SpyFu

Overview:

 SpyFu is a competitors keywords tool specializing in competitor keyword analysis, PPC research, and ad history. It provides detailed competitor keyword data and historical PPC campaign analysis.

Key Benefits:

• Detailed competitor keyword data.

• Historical PPC campaign analysis.

• Ability to track changes in competitor rankings.

Pricing: 

SpyFu offers both free and paid versions. The free version provides limited features, while the paid version offers more advanced functionality.

Pros & Cons:

Pros:

• Comprehensive competitor keyword data.

• Insights into historical PPC campaigns.

• Valuable for tracking your competitors' keyword rankings.

Cons:

• Limited features in the free version.

• Focuses heavily on PPC data.

6. Ubersuggest

Overview: 

Ubersuggest is a user-friendly competitors keywords tool that offers keyword research and analysis, content ideas and suggestions, and backlink data. It provides basic features for free, making it accessible to a wide range of users.

Key Benefits:

• User-friendly interface.

• Provides keyword ideas and content recommendations.

• Offers access to basic features for free.

Pricing: 

Ubersuggest offers a version with limited features for free, while more advanced features are accessible through a subscription.

Pros & Cons:

Pros:

• User-friendly and suitable for beginners.

• Provide keyword ideas and content suggestions.

• Offers free access to basic features.

Cons:

• Limited in-depth data in the free version.

7. KeywordSpy

Overview: 

KeywordSpy is a competitors keywords tool specializing in competitor keyword analysis and PPC ad research. It also offers features for tracking keyword and domain performance, making it a valuable resource for competitive analysis.

Key Benefits:

• Detailed competitor keyword data.

• Historical PPC ad data.

• Ability to track keyword and domain performance.

Pricing: 

KeywordSpy offers limited free features and more advanced features through a subscription.

Pros & Cons:

Pros:

• Provides comprehensive competitor keyword data.

• Offers insights into historical PPC campaigns.

• Allows tracking of keyword and domain performance.

Cons:

• Limited features in the free version.

• Access to advanced features requires a subscription.

8. SE Ranking

Overview: 

SE Ranking offers competitors keywords analysis, website audit tools, backlink analysis, and keyword rank tracking. It provides in-depth competitor keyword data and comprehensive site audit features.

Key Benefits:

• In-depth competitor keyword data.

• Comprehensive site audit features.

• Backlink analysis for competitor backlink research.

Pricing: 

SE Ranking offers a free trial and full access to premium features through a subscription.

Pros & Cons:

Pros:

• Provides rich insights into competitor keywords.

• Offers comprehensive site audit features.

• Allows backlink analysis for competitor research.

Cons:

• A free trial is available, but full access requires a subscription.

9. KeywordTool.io

Overview: 

KeywordTool.io is a user-friendly competitors keywords tool offering keyword research and analysis, long-tail keyword suggestions, and competitor keyword analysis. It provides long-tail keyword suggestions and basic features for free.

Key Benefits:

• User-friendly interface.

• Provides long-tail keyword suggestions.

• Access to basic features for free.

Pricing: 

KeywordTool.io offers a free version with limited advanced features available through a subscription.

Pros & Cons:

Pros:

• User-friendly and suitable for beginners.

• Offers long-tail keyword suggestions.

• Provides basic features for free.

Cons:

• Limited advanced features in the free version.

• Access to advanced features requires a subscription.

10. Serpstat

Overview: 

Serpstat is a tool specializing in competitors keywords analysis, site audit tools, backlink analysis, and rank tracking. It offers comprehensive competitor keyword data and detailed site audit features.

Key Benefits:

• Comprehensive competitor keyword data.

• Detailed site audit features.

• Backlink analysis for competitor research.

Pricing: 

Serpstat provides limited free features and access to advanced features through a subscription.

Pros & Cons:

Pros:

• Offers an abundance of information for conducting competitor analysis.

• Offers in-depth site audit features.

• Allows for backlink analysis to explore competitor strategies.

Cons:

• Limited free features.

• Access to advanced features requires a subscription.

11. WordStream Free Keyword Tool

Overview: 

WordStream Free Keyword Tool is a free competitors keywords tool offering keyword research and analysis, keyword suggestions, and basic competitor keyword analysis. It is a free resource for basic keyword research.

Key Benefits:

• Free to use.

• Provides keyword suggestions.

• Offers basic competitor keyword analysis.

Pricing: 

WordStream's Free Keyword Tool is completely cost-free for usage.

Pros & Cons:

Pros:

• Free to use, with no subscription required.

• Provide keyword suggestions for your research.

• Offers basic insights into competitor keywords.

Cons:

• Provides limited in-depth data.

12. Keyword Finder

Overview:

 Keyword Finder is a competitors keywords tool specializing in keyword research and analysis, SERP analysis, and long-tail keyword suggestions. It offers long-tail keyword ideas and basic competitor keyword analysis.

Key Benefits:

• User-friendly interface.

• Provides long-tail keyword suggestions.

• Offers basic competitor keyword analysis.

Pricing: 

Keyword Finder provides basic features for free, with advanced features available through a subscription.

Pros & Cons:

Pros:

• User-friendly and suitable for beginners.

• Offers long-tail keyword suggestions.

• Basic competitor keyword analysis.

Cons:

• Limited advanced features in the free version.

• Access to advanced features requires a subscription.

13. BuzzSumo

Overview: 

BuzzSumo is a competitors keywords tool that specializes in content analysis, trending topics, and influencer discovery. It can be used for competitor content research by analyzing what content performs best in your industry.

Key Benefits:

• Content analysis and performance tracking.

• Trending topics and industry insights.

• Discovering top influencers in your niche.

Pricing: 

BuzzSumo offers a free trial and requires a subscription for full access to advanced features.

Pros & Cons:

Pros:

• Valuable for content research and competitive content analysis.

• Provides insights into trending topics.

• Helps identify top influencers in your industry.

Cons:

• Limited free features.

• Full access requires a subscription.

14. Long Tail Pro

Overview: 

Long Tail Pro is a competitors keywords research tool that focuses on long-tail keywords. It offers keyword competitiveness analysis and tracks your keyword rankings.

Key Benefits:

• Specializes in long-tail keyword research.

• Keyword competitiveness analysis.

• Keyword rank tracking.

Pricing: 

Long Tail Pro offers a free trial and requires a subscription for full access to advanced features.

Pros & Cons:

Pros:

• Focuses on long-tail keywords, which can be less competitive.

• Provides keyword competitiveness analysis.

• Allows for keyword rank tracking.

Cons:

• Limited free features.

• Full access requires a subscription.

15. Raven Tools

Overview: 

Raven Tools competitors keywords is a comprehensive digital marketing platform offering features like website audits, keyword research, competitor analysis, and rank tracking.

Key Benefits:

• Comprehensive digital marketing platform.

• Website audits and keyword research.

• Competitor analysis and rank tracking.

Pricing: 

Raven Tools offers a free trial and requires a subscription for full access to advanced features.

Pros & Cons:

Pros:

• An extensive array of digital marketing tools within a single platform.

• Provides website audits and keyword research.

• Includes competitor analysis and rank tracking.

Cons:

• Limited free features.

• Full access requires a subscription.

16. KWFinder

Overview: 

KWFinder is a competitors keywords research tool that specializes in finding long-tail keywords with low SEO difficulty. It offers competitor keyword analysis and rank tracking.

Key Benefits:

• Specializes in finding long-tail keywords.

• Competitor keyword analysis.

• Keyword rank tracking.

Pricing: 

KWFinder offers a free trial and requires a subscription for full access to advanced features.

Pros & Cons:

Pros:

• Focuses on finding less competitive long-tail keywords.

• Provides competitor keyword analysis.

• Allows for keyword rank tracking.

Cons:

• Limited free features.

• Full access requires a subscription.

17. BrightEdge

Overview: 

BrightEdge competitors keywords is an enterprise-level SEO platform that offers features like keyword research, site audits, rank tracking, and content recommendations.

Key Benefits:

• Enterprise-level SEO platform.

• Keyword research and site audits.

• Rank tracking and content recommendations.

Pricing: 

BrightEdge is an enterprise-level platform, and pricing details are available upon request.

Pros & Cons:

Pros:

• Suitable for large-scale enterprise SEO needs.

• Offers services for keyword research, website audits, and tracking rankings.

• Offers content recommendations for optimization.

Cons:

• Pricing details are available upon request.

• Designed for enterprise-level users.

What Is Competitors Keywords Analysis?

Photo by Rawpixel.com on Freepik

Competitor keyword analysis is a vital aspect of digital marketing strategy that involves examining the keywords targeted by competitors. By scrutinizing their online presence, marketers gain insights into the specific terms and phrases rivals prioritize in search engine optimization. This process aids in informed decision-making for one's own keyword strategy, content creation, and overall competitive positioning.

The benefits extend to identifying high-performing keywords, enabling businesses to tap into similar audience demographics. Additionally, competitor keyword analysis serves as a wellspring of inspiration for content creation, helping identify content gaps or unique angles. This strategic approach ensures relevance and positions the brand as an industry thought leader.

In the dynamic online landscape, gaining a competitive advantage is crucial. Competitor keyword analysis provides intelligence for staying ahead of industry trends, consumer preferences, and emerging keywords. This proactive approach allows businesses to adapt swiftly to market changes, enhancing digital marketing efforts and maintaining competitiveness.

In summary, competitor keyword analysis is a strategic tool offering comprehensive insights into the competitive landscape. Leveraging this information enables businesses to refine strategies, optimize content, and enhance online visibility.

How Can Competitors Keyword Analysis Benefit You?

Photo by Freepik on Freepik

Competitor keyword analysis offers numerous benefits for your digital marketing efforts:

• Strategic Insights: Understanding your competitors' keyword strategies can help you make informed decisions about which keywords to target.

• Content Ideas: Analyzing your competitors' keywords can spark new content ideas and help you create more engaging and relevant content for your audience.

• Competitive Advantage: By identifying keywords that your competitors are ranking for, you can work on optimizing your own content to surpass them in search engine rankings.

• Market Trends: Keep up with the latest trends in your industry by monitoring the keywords your competitors are using.

• Improved ROI: Targeting the right keywords based on competitor research can lead to a better return on investment (ROI) for your digital marketing efforts.

Buyers Guide: How We Conducted Our Research

When researching the best tools for discovering competitors' keywords, we considered several essential factors, including

• Pricing: We evaluated the cost and availability of free features for each tool.

• Features: We examined the key features offered by each tool and their relevance to competitor keyword analysis.

• Negatives: We looked for any limitations or drawbacks of each tool that users should be aware of.

• Support or Refund: We considered the availability of customer support, community, and refund policies for each tool.

Conclusion/Wrapping Up

Photo by Freepik on Freepik

In conclusion, competitor keyword analysis stands as a cornerstone in the realm of effective digital marketing. Utilizing the appropriate tools empowers marketers to unravel the intricacies of competitors' keyword strategies, providing valuable insights that can be instrumental in optimizing SEO and content strategies for enhanced online performance. Regardless of your level of expertise in digital marketing, the utilization of these 17 free tools positions you to not only keep pace with the competition but also to thrive in the ever-evolving online marketplace. These tools serve as invaluable resources for staying informed, refining strategies, and ultimately achieving success in the dynamic landscape of digital marketing.

Frequently Asked Questions

1. How can I access Google Keyword Planner?

To access Google Keyword Planner, sign in to your Google Ads account (or create one if you don't have one already) and navigate to the Keyword Planner tool.

2. Is SEMrush suitable for beginners?

SEMrush offers a free account with limited features and a paid subscription with more advanced features. While it can be used by beginners, it may have a learning curve for those new to digital marketing.

3. What are the limitations of Ahrefs' free features?

Ahrefs offers a limited free trial, and full access to premium features requires a paid subscription.

4. How can I use Ubersuggest to discover competitor keywords?

Visit the Ubersuggest website and enter your competitor's domain or a target keyword. Ubersuggest will provide keyword suggestions, search volume, CPC, and SEO difficulty data.

5. Is there a free version of Serpstat available?

Serpstat offers limited free features, and access to advanced features requires a subscription.